When a customer types “ice cream shops in Tulsa” into their search engine, and you run an ice cream shop in Tulsa, you’d hope your website pops up high in the user’s search results. You have a better chance of doing that if your SEO is top-notch.
SEO stands for search engine optimization, and it helps search engines find your website.
Setting up your website with SEO is a critical practice to help your business. But it can be a confusing challenge if you’re not familiar with the intricacies involved.
Here’s the good news:
You can hire an SEO service like Web SEO to ensure your website is set up with everything it needs for search engine optimization. Web SEO provides multiple services such as keyword tracking and content creation to help your website’s visibility.
But what is SEO service? And how can it help you grow your business? Read on to learn more, including:
- What SEO is
- Why SEO is essential
- What an SEO service is
- Why hire an SEO service
- How Web SEO can solve your website’s ranking problems
What SEO Is
Search engine optimization is the process of improving your website or web page’s chances of getting found in relevant searches by search engines.
If you overlook certain vital elements, such as highlighting the words “Tulsa ice cream shop” on your website, search engines like Google or Yahoo won’t feature your website in their search results. Their search crawlers won’t understand your website is relevant to the search.
But SEO is much more than just keywords.
There are two main types of SEO. On-page SEO involves factors on your website such as:
- Meta tags and descriptions
- URL structure
- Internal links
- Content quality and structure
- Website design
Off-page SEO is more about building credibility and trust for your website, including with:
- Domain authority
- Business indexes
- Social media
All these factors, and more, combine to tell search engines how high to rank your business on their results page.
How SEO Is Crucial for Your Business
If your website doesn’t use SEO, then it can be pushed out to the far corners of the internet, where no one will find it.
SEO attracts visitors to your website and increases your organic traffic. It can help you achieve business goals of expanding reach, brand visibility, and sales, to name a few. No matter the quality of your business, if potential customers can’t find you on the internet, that’s a problem.
As just one example of SEO’s importance, consider your company’s position on a search engine results page (SERP).
Let’s say your ice cream shop is the sixth result on Google. That might not seem so bad out of thousands of results.
But according to Advanced Web Ranking, most clicks go to the first five results. That’s business your company could be losing because of page rank.
But learning SEO is a big task, and not every business owner has the resources to do so, which is why an SEO service might be the solution.
What SEO Service Is
SEO service is an agency that helps businesses, entrepreneurs, and individuals enhance their website with SEO.
A list of offerings can include:
- In-depth keyword research and use
- Content creation
- Optimized website design
- Boosting in your local market
- Analyzing the competition
- Helping with advertising
- SEO auditing and consultation of your website
Deciding what is SEO service’s role in your company varies for each business. But an SEO service tailors its work to best help your website succeed and implements the factors missing from your SEO practices.
Why You Need an SEO Service
Now that you know what an SEO service is, you need to decide if it’s the right choice for your company. Overall, unless you have employees with rich SEO knowledge, an SEO service will be a useful and time-saving resource for your company to reach its goals.
SEO is a full-time job. SEO professionals need to know and understand all the myriad factors that can affect a website’s ranking.
Acquiring backlinks, researching the best keywords for a specific target audience, writing content, and redesigning a website’s structure, are just a few of the essential SEO tasks your website needs.
SEO is also constantly changing and growing. So, SEO experts do their best to stay afloat in the ever-evolving landscape and adjust their strategies to succeed.
Plus, SEO mistakes can be costly and frustrating. There are so many factors to juggle, and you might even be canceling out your efforts with practices such as keyword cannibalization.
It’s a challenge for people who are well-versed in SEO and can be even more difficult if it’s not your full-time job.
You can learn SEO by yourself, but it will take significant time and effort. Best to leave it to the experts at an SEO service like Web SEO.
Web SEO: The Solution to Your SEO Problems
Web-SEO offers consultations and audits to intimately understand the SEO and digital marketing needs of your company. Our service provides:
- On- and off-page SEO help
- Content writing
- Keyword tracking
- Pay-per-click advertising
- Social media marketing
We offer fast results at affordable prices done by a team of professional programmers and experienced marketers familiar with SEO. We know how to tailor strategies for your company.
With a free consultation, you can learn how we can support you in achieving your business objectives. Whether you want support crafting your strategy or a full overhaul of your SEO practices, Web SEO can help.
Final Thoughts: What SEO Service Is and Why You Need It for Your Website
Learning what SEO service is can help you skyrocket your business’s success. Instead of having to understand the complexity of SEO, you can leave it to the professionals.
An SEO service can help you with on- and off-page SEO, including keyword tracking, content writing, website design, and other factors that could be hurting your ranking status.
At Web SEO, we’re committed to treating your website just like our own. We’ll help you better connect to your audience and improve your website’s performance.
Call us now for a consultation to learn how Web SEO can help your business grow.