Content Writing

Professional Content Writing

With the competition amongst online businesses at an all time high (and predicted to rise further), the quality of your written content is crucial. Failing to optimize your content will result not only in a decrease in overall sales, but could also result in you falling behind within your niche. So how can you make sure your content engages with your audience? That’s where we can help. At Web SEO Agency we offer comprehensive content writing services, from basic web content writing to in-depth SEO content to boost your overall Google ranking. No matter what you need, our team of copywriters are on hand to help. Here are the content writing services we have to offer. 

Website Copy

Within the first 5 seconds of being on your page, a potential customer will judge whether or not the site is right for them. This means that your opening copy must be the highest quality, and in particular, your headings must captivate your audience. In 90% of cases, your heading will be the first thing that your prospects read. If this fails to grab their interest, they’ll soon move elsewhere. We make sure that your headings grab the attention of the reader. We then encourage them to continue reading, or scroll down your page to find out more about what you have to offer. 

After initially engaging your audience with a captivating title, we will begin to write content that guides them on a journey. Throughout this journey, we will highlight the key pain points they’re experiencing and how you can solve them. By the end of each paragraph, they will have the confidence to know that your business is right for them. By taking each reader on a journey, we make sure that your website copy engages with their emotions, creating a response that drives sales and maintains interest. 

Our web content writing service is appropriate for both new and established businesses. Our team can write a single new landing page, or alternatively we can create a completely new set of copy that spans over your entire website. No matter what you’re looking for, our team is here to help. 

Blog Posts

Blog posts are a fantastic way to help build your brand, especially if you’re new to a particular niche. They allow you to establish yourself as an industry expert, whilst simultaneously providing free value for your readers. This is proven to build trust amongst your customer base, which will improve the rates at which you can drive sales and increase your overall profits. In addition to this, blog posts are also a great way to improve SEO. Regular blog posts are a great way to drive organic traffic to your site, which will help you rank higher within Google and other search engines. This form of SEO content writing is a relatively inexpensive way to increase your ranking and will play a key role in the long term development of your business. 

Keyword Analysis

Keywords play an important role in every website. They allow you to rank in Google and also establish exactly what you have to offer. In the past, companies would simply stuff every keyword they could into a website, hoping this would rank the site. Whilst this worked at first, search engines soon changed their algorithm, penalising sites that used this tactic. We can conduct a keyword analysis of your website to determine what current keywords you’re using, as well as how they’re being used. We can then make changes for you to ensure the keywords throughout your site are being used to maximum effect, whilst improving the customer experience as a whole. 

In-Depth Research

As a leading content writing agency, research plays an important role in everything we do. We don’t claim to be an expert in every industry and any business that does should be questioned. After all, how can you know everything about every niche? It’s just not possible. In order to provide the highest quality results, our copywriters conduct in-depth research before we start any project. This is combined with a brief provided by you, to ensure we deliver content that is not only suitable to your audience, but also your industry as a whole. Leaving no stone unturned, we tackle the intricacies of your niche, ensuring that we have a well-rounded understanding. This helps to keep all content relevant and engaging. 

Customer Profiling

One of the number one reasons companies fail is that they don’t effectively understand their consumer. One phrase you’ve likely heard is that by marketing to everyone, you’re marketing to no one. Though this may sound like a cliche, it is certainly the case. As part of our research, we will help you create a customer profile (if you don’t already have one). Throughout this process, we will gain an understanding of the type of person you want to visit your website. The content we write will then be tailored to this particular individual, ensuring that when they’re reading, they feel as if they’re being spoken to directly. 

Structuring Your Content

Have you got a friend that tells a story that never makes sense? By the end of their story they’ve told five others and nobody knows what’s going on anymore? This is what your content will sound like without a coherent structure. A poor structure will have your readers feeling confused and frustrated. By the end of your page (if they made it that far) they certainly won’t want to buy from you. We can help you restructure your content in a way that engages with your audience and guides them through a journey from start (their pain point) to finish (how you can help). This will boost confidence and also ensure that the overall customer experience is nothing less than excellent. 

Contact Us

If you have any questions about our content writing services, or you would like to make an enquiry, please contact our team directly. We are available Monday to Friday to answer any questions you may have. No matter how complex or simple they may appear, we’re here to help.