Full Monthly SEO Service
Customers are searching for you online. We’ll help them find you. Call us today to schedule a free consultation!
On-page SEO
We build the right SEO foundation with the best strategies for your specific business needs. We deploy aggressive integrated SEO techniques that will give your website a higher rank on search engines organically. When these all come together, you’ll have a competitive edge over your competition. Contact us today for website SEO services!
Off-page SEO
This involves all the techniques used outside your website that improve your ranking on search engines. They involve attracting quality links from other high-ranking websites, mentions across the internet, and shares from social media platforms. All these help search engines figure out what others think of your site. Contact us for an audit of your off-page SEO!
SEO Consulting
SEO refers to the activities both on and off your site that improve the quality of your website and the amount of traffic to it so that search engines rank them higher organically. It involves a lot and for a layman, tracking how their website ranks can be challenging. Don’t do it manually. Contact us today, and we’ll track your website rankings manually and send you the SEO reports!
Keyword tracking
Need help in tweaking your SEO strategy? Contact us today, and we’ll help you find the right keywords with a higher search volume. We will find the best ones used by your target audience that will increase traffic to your website. This will help you improve your overall business revenue. Get started with a free consultation on keyword tracking today!
Content writing
Content plays a big role in driving traffic to your website. Your content should therefore be unique and highly optimized. We offer content writing services, update your blogs and promote them on different platforms as required to bring you more page viewers. Contact us today and get an expert that will create crisp and clear content for you!
Google Submission
The one question we are often asked at Web SEO Agency is “Do I need to submit my website to search engines”? Unfortunately, the answer is both yes and no. In general, search engines were not designed to rely on manual submissions as getting a website online would take years. Someone would certainly have a very busy job.
Seo Services
Professional SEO Services
With search engine optimization, your website will rank highly on search engine result pages for different key phrases and keywords relevant to your industry. When done right, you won’t have to pay for it as your site becomes easy to find organically. Our team of elite marketing professionals and programmers will help keep your website at the top of these search results through our different SEO services. They include:
- Search engine submission
- On-page SEO (content creation and business indexes)
- Off-page SEO (includes the use of backlinks and business indexes)
- Private blog network
Let us help you build and grow your business. We’ll work with you with a focus on your business objectives. Together we’ll set up the right strategies that work for you that will expand your customer base. They will increase website traffic and improve conversion. We’ll also give you regular SEO updates.
SEO stands for Search Engine Optimization. It refers to all the techniques you use to improve the visibility of your site for relevant searches. When you optimize your site properly, you will be able to rank higher when a user searches for a given product or service you offer.
There are different search engines such as Google, Yahoo, and Bing, just to name a few. They crawl different sites using bots, collecting information and indexing them. After the indexing, the different algorithms on these search engines look at the pages that have been indexed and then rank them. They put into consideration hundreds of factors and different signals in order to determine the order that these pages will appear when a user types in a query.
For example
If you were looking to buy some supplies for your kitchen, you’d type groceries, but this would give you a long list of groceries and even the meaning of the word. It would be better to type in “grocery store,” but this is still not specific enough. A “grocery store near me” search is best. However, despite there being several grocery stores near you, the ones on the search results might be farther from you than them. They, however, appear because of SEO while the nearest ones don’t.
Several business owners are not familiar with the concept of SEO. This is why while grocery stores even nearer your current location could have ranked first, they didn’t. In some cases, some were probably nowhere at all on your search results.
When SEO is done right, it could grow your business to a great extent. It means you will be the easiest to find when you’re needed. From the eyes of the consumer, if your business is not on the first page, then it doesn’t really exist. Rarely will people go to the next page.
SEO can be divided into two major categories, namely on-page SEO and off-page SEO.
Off-page SEO
Off-page SEO refers to the process of optimizing your website to improve its ranking on different search engine pages through optimized links from other reputable websites. This securing of links from authoritative sites is called backlinking. When search engines are crawling your site, they also check for these backlinks from websites in the same niche. When these search engines find the backlinks, they assume your website is important, which is why other sites are linking to it. They will then rank you higher.
The process of getting these links is called link building or link earning. Note that while it is important to have backlinks, some have a higher value than others. Links from sites with authority are highly important, while links from low-ranking sites are considered spammy. It is therefore important to do competitive backlink research.
On-page SEO
On-page SEO refers to all the techniques you apply directly within your website to improve its ranking on search engines. With on-page SEO, you optimize every page so that you get relevant traffic to them. On-page SEO is also supported by other different SEO strategies.
On-page SEO involves techniques such as:
- Creating meaningful content that adds value. This should be done consistently.
- Proper utilizing of keywords
- Internal linking
- Structuring your content to make it more readable. You can do this by breaking it into bullet points and bold formatting.
- Linking to other high-quality sites
- Adding appropriate images
SEO Link Building
Link Building
Link building refers to the process through which one-way hyperlinks to a given website are built in order to improve its visibility on search engines. This can be achieved in different ways including content marketing, public relations, email blasts and broken link building. Search engines use these links to:
- Find new web pages
- Determine how high a given page should rank
The more high-quality websites that link to your pages, the better you rank on these search engines. We help you build quality links by checking the following for you:
- The authority of the sites you want the link to come from
- The authority of the page the link originates from
- The relevance of the site that’s linking back to yours
We ensure the link is embedded accordingly in the content of the page. We also make sure we use the right anchor texts as these will also determine your ranking. You can also trust us to get you more do follow links as these endorse you further on search engines.
Link Building
Link building refers to the process whereby hyperlinks are acquired from other reputable sites. They link back to yours with the aim of improving your website ranking. Users navigate through the internet and the different pages on it through these hyperlinks. Aside from just the users, search engines crawl through the internet using these links. You can look at them as your website’s currency. Whenever your website contains several, your site is looked at by search engines as more authoritative. If you lack these, you are seen as obscure.
There are different ways of building these links. That said, the process of acquiring them is not easy. Some people will say that the key to link building is in creating great content as it naturally brings the link to your site. However, some SEO experts insist that you need to prospect these links strategically.
Outreach
One of the best ways of acquiring links is by reaching out to website owners in your niche. Introduce yourself to them and while you’re at it, introduce your content too. If you have a product or a service that has a link, tell them about it. Who knows, they might just be willing to share it on their pages.
Guest post
If you’re a blogger looking to build links back to your website, how about guest posting? Reach out to a website in your niche and ask if you could write an article for them. Link to your website within the text. Should they publish it, that’s one more hyperlink that will benefit you.
Broken link building
This is a process that involves finding a broken link on a given website, then creating something that resembles the source of the link. After this, you need to ask anyone that’s linking to the broken one to link to yours instead.
Search for unlinked mentions
Sometimes, some websites will mention your site or brand but will not link back to you. You can benefit from this, seeing that these website authors are already familiar with your brand. Ask them to add your link to your mentions. You can use Content Explorer to find these unlinked mentions of your site or brand.
These may seem like time-consuming ways of link-building, and you might be tempted to buy links because this is possible. However, you will be violating Google’s policies, and you might get penalized for doing this.
The above methods of link building work differently for different sites. You just have to try them out and get the right one that suits your website, then look forward to better rankings online. In case you can’t do it yourself, hire a reputable SEO company to assist you with it for best results.
Small Businees SEO
HOW SMALL BUSINESSES USE SEO?
Search Engine Optimization is commonly used by businesses worldwide to make their brands more visible online. SEO improves your rankings on search engine result pages.
It’s worth hiring an SEO expert to handle the optimization of your website for the best results. Small businesses can use SEO in the following ways:
- Targeting long-tail keywords
- Creating a Google listing for your business
- Conducting keyword research
- Using local SEO
- Link building
- Doing content marketing
- Copywriting
- Optimizing your page titles, e.t.c
How can small businesses use SEO?
Before you introduce SEO as part of your strategy and start using it in marketing your products or services, you need to have a website. If you already have one, ensure it is well designed, considering it’s what creates the first impression of your business. Once it is well organized and follows a given structure, you can optimize it.
It’s worth hiring an SEO expert to handle the optimization of your website for the best results. Small businesses can use SEO in the following ways:
- Targeting long-tail keywords
- Creating a Google listing for your business
- Conducting keyword research
- Using local SEO
- Link building
- Doing content marketing
- Copywriting
- Optimizing your page titles, e.t.c
Why is SEO important for small businesses?
SEO is important for small businesses because:
- It builds trust and gives a higher sense of credibility. Through it, you get more high-quality visitors. While ads are effective, most people do not trust them much, and there’s an ever-growing list of ad blockers. A small business can therefore get more high-quality leads as more people scroll down to click on organic results. Ensure that they land on a page that gives them the value they are looking for.
- It can be used to get more visitors in a more cost-effective way as with SEO; the businesses can be found organically online.
- With great SEO, small businesses give their visitors a great user experience
- With good local SEO, you will be able to get better engagement and increased conversions leading to more revenue.
- SEO helps small businesses understand the internet better and the entire online business in general
- SEO helps small businesses discover new opportunities that exist online for them
Small businesses should consider the following when/before doing SEO:
- Certain keywords and search terms are already dominated by larger businesses. This could make it hard for them to compete.
- There will be competition from ads. While SEO involves ranking highly organically, certain businesses will pay to occupy the top position on search results.
- That it might take a while for you to see the results of your SEO practices, especially if you’re operating in a competitive niche.
SEO Consulting
Get SEO Consulting
Our digital marketing services involve more than just SEO (search engine optimization.) Digital marketing involves multiple online strategies to promote your business.
Digital marketing combines SEO and paid advertising to grow your business fast. SEO combined with an optimized advertising campaign will yield a faster return on your investment. It’s very important that your mobile website is user friendly before opting for paid advertising.
Our Digital Marketing Services Also Include:
- Pay per click ads (Google & Bing)
- Social media marketing (Facebook Ads)
Most people on the internet will not go beyond the first page of search engines when they’re looking for solutions. That is why you need SEO done right for you to rank on the first page. While you can pay for ads, nothing beats the ability to rank higher organically, and that is why we are here.
We offer SEO consulting services that will save you both time and money. As a business owner, you have limited time to learn about SEO or to apply best SEO practices on your website. Our SEO experts will take away that headache and save you the money you would have used on SEO tools that only do half the job. They will help you rank better organically so that you save money that you could have used on promotional ads.
We incorporate the latest SEO techniques ensuring your website is up-to-date with them. With these right tactics, your prospects will land on relevant landing pages on your site, which will increase conversions.
Since website optimization should be consistent, our SEO consultants will keep your website in check so that your competition does not take your spot on search engines. We analyze your SEO continuously and adapt new tactics whenever necessary to keep you on the first page.
With our SEO consulting services, you will be able to stand out as the most credible option for your potential customers.
Our SEO consulting services include:
- Website optimization
- Keyword mapping
- Keyword research and analysis
- Website audits
- Competitor analysis
- Off-site SEO and link building
Content Writing
Content Writing Services
Do you need website content that is search engine optimized? We’re here for you.
As a brand, it is important to have consistent, and high-quality content as this enables you to connect with your customers. They will engage with you through this content which leads to brand loyalty.
You need this content to be well researched, well structured with the right keywords that will help you rank higher.
Our professional content writers know exactly what Google wants. Our content writing services include:
- Well-researched content
- Use of the right keywords
- Optimized headlines/ heading tags
- Optimized description tags
- Appropriate meta tags
SEO content writing refers to the process of planning and creating content then optimizing it with the goal of ranking on search engines. Everyone wants to rank highest on Google, but to do so, it is not enough to just have content up on your site. You need to do it right using the correct heading tags, the right meta keyword tags, bold and anchor texts, the right spacing, using the right image, and writing enough text that will add value to your readers.
Although it’s not compulsory, you can use plugins to help you optimize your content. However, the most important thing when it comes to SEO content writing is to add your main keyword within the whole document accordingly. You should also include it in the following:
- Your title tag. The title tag is what shows up on Google searches. It tells users what your content is about
- Your meta description tag. This refers to the chunk of words that appear below the title and link on search engine results.
- Your headings and subheadings. Headings and subheadings emphasizes on the content you have, but they also make it easier for people to quickly scan your website or written content.
- Your link text. Avoid using words like “click here” in link texts, as it doesn’t favor your site’s SEO. Instead, different search engine algorithms will use your link’s strength. To make your links even stronger, you should use specific keywords in them.
- Your alt and title attributes. These are meant mainly for usability, but they are also useful in SEO. Through them, you can incorporate more text on your pages, text that contains the same keywords you are trying to rank for.
You will also need to optimize your permalinks as search engines look at them to find out what your article is about. The permalinks you use should match your content’s title so that it informs the search engine that your content is relevant to the title you have given it. Remember, your permalink is the direct link to your article and is the text appended to your domain name.
You also need to add a H1 tag to your article, where H stands for heading. Depending on the template and wireframe of your website, the title of your article will be your H1 tag. If you are not certain about this, you can use an SEO analyzer tool to determine this. It will scan your website or view your source code. An SEO consultant could also help you with this.
Ensure that your articles also contain H2 and H3 tags that are centered on the main theme of your article. This will greatly help with your SEO ranking.
Client Feedback
FREQUENTLY ASKED QUESTIONS
SEO stands for search engine optimization. It is the process of applying different tactics that will make your website rank higher on search engines. This brings you targeted traffic organically, which saves you a lot of money as you will only reach an audience that is interested in what you are offering at no cost.
SEO techniques involve changing the design of your website and the content on it, making it more visible and appealing to the different search engines that exist. The desired result of SEO is for your website to be at the top of search engine result pages. These include Google, Yahoo, and Bing.
For every query a user types on their search bar, different related results appear, and these search engines give top priority to websites that give the most value in answering the user’s query. They crawl the different pages on the site and use different algorithms to rank them.
Yes, we charge a minimum of $1500 normally to get started with our SEO services. That said, we understand that our clients are different. We, therefore, have an in-depth discussion with them that allows us to adjust this figure based on their marketing budget and their specific business goals.
It takes between 6-12 months for you to see the best results. However, depending on your budget, you could witness substantial results within an even shorter period, like 60 days.
At Web SEO, we have been in operation for 9 years and have a reputation of delivering the best results. When you search SEO companies, we appear on the first page of search results. We’ve been on top for several years, an assurance that we can make you rank high as well in your given niche.
While you can find keywords by searching manually, there are certain keyword research tools that will make your work easier. That said, both the manual process and use of tools follow a similar process. This includes outlining your SEO goals right from the start. The keyword research should be done extensively to find the right keywords for SEO. To achieve this, you need to:
- Understand the niche you’re operating in and learn to see things from your target audience’s point of view. Seek feedback from them and ensure you go through online communities.
- Outline your goals and brand mission so that you narrow your focus accordingly.
- Using keyword tools makes your work easier. Use tools such as Google keyword planner and select long-tail keywords for a better conversion rate.
- Always look at what your competition is using as their keywords.
- Ensure you continuously do keyword research even as your brand continues to grow and evolve.
First, understand that all search engines work by trying to help different users find information that will be most useful to them. Information that is fresh and relevant. You, therefore, need to update your website regularly to increase your chances of appearing at the top of search engine result pages. You could make your content more engaging by adding infographics and videos, as these make people stay longer on your site.
You should also do proper keyword targeting and implementation. Your page should also load faster. You should also encourage trustworthy sites to link to you.
It is important as it is result-oriented marketing. It helps in the building of brand awareness which encourages more people to consume the products or services that you are offering. This will bring you more revenue. In the long run, it helps you achieve your overall business goals.
Yes, it is, as it’s the best way to generate the highest organic traffic. You will also be able to get a high return of investment through it compared to several other digital marketing strategies. SEO also gives your customers satisfaction. Although you can learn SEO by yourself, it’s worth paying a specialist since they have mastered how to deliver the best results.
Hiring a specialist also means your website will be up to date with the ever-changing SEO algorithms. It enables you to also avoid unnecessary mistakes that could affect your website.